Greetings golfers,

Welcome to the latest edition of our newsletter. In this week's email, we debate whether Justin Thomas is underestimated or whether he's simply gone under the radar, we showcase some of our favourite items of 2017 and also provide you with a must-watch video. Enjoy the read.

USPGA Championship

Underestimated or under the radar?

Justin Thomas fulfilled many people’s dream on Sunday by claiming his first Major title at the USPGA Championship. The year’s final Major at Quail Hollow didn’t really ignite until the back nine on Sunday, where Thomas took centre stage.

The American looked to be heading towards trouble on the 10th only for his wayward tee shot to ricochet off a tree and back onto the fairway. If that wasn’t a sign that it was going to be Thomas’ day then what followed on the same hole definitely was.

The 24-year-old’s eight-foot birdie putt stopped on the edge of the hole, defiantly staying above ground for over seven seconds, before eventually dropping to the bottom of the cup. He followed this with a chip-in birdie at 13 and a birdie at his penultimate hole – set up by a sublime 214-yard 7-iron to 15 foot – to win the USPGA by two shots.

At 24 years of age, this win sees Thomas join Nicklaus, Woods, McIlroy and Spieth in being one of only five golfers to have won four times (including a Major) in a single season before turning 25. It really is hugely impressive when you think about it, which leads us on to this week's question:

Is Justin Thomas underestimated or has he simply gone under the radar?

Let us know your thoughts here

Competition news

Round up

This weekend saw the Centenary Cup played with a fantastic entry of 68 players, and a great score of 68 saw Simon Lockwood lift the trophy. This weekend we host the Dethick Trophy on Saturday and the August Medal on Sunday.

Yesterday 196 golfers came through the gates for our annual Seniors Open, a fantastic day with huge credit going to Dave Horlsey and his team. As well as massive thanks to Lexis Derby for their sponsorship, for making the day such a great success, and a winning pair of Nicholls and Cotton of Lichfield Golf Club scoring 45 points.

Shop news

New arrival

This week has seen the exciting arrival of the new PING G400 range.

This driver boasts the deepest centre of gravity PING has ever created, which makes it one of the most forgiving drivers we’ve ever seen

Like the very popular G driver it replaces, the G400 includes three heads to give us fitting options, such as fighting a slice or reducing spin for a more piercing flight.

This set of PING irons has everything you need to take your game to the next level, including powerful springing faces and heel-to-toe forgiveness.

Please speak to Steve or Jake to book your free iron fitting. Click here to book.

Don’t see it in-store?

There may come a time when a product you’re after isn’t available in store. When this happens, there’s no need to go anywhere else as our Click and Collect service means that you can order a product and get it delivered here to collect at your convenience. It’s so simple and hassle free, so why don’t you give it a try?

Explore our online catalogue

Fitting news

Gapping sessions

With the recent rainfall we have had the golf course has started to play slightly longer with less roll on the ball, making the carry distance of your shots even more important for good scoring. Many golfers admit to not knowing how far the ball travels through the air – I probably hit my 7 iron 150 yards, is the classic response!

Take the guess work out of the equation and book in for a 45 minute gapping session, utilising the SkyTrak launch monitor technology and see an improvement in your scores.

- 45 minute session just £25.

Click here to book.